5 Emerging Trends of Secondary Packaging

custom packaging

In order to ensure the safety of precious items, secondary packaging of various products has been introduced. It is basically concerned with the covering of the main container of the objects known as primary packing. It is an old saying that secondary packing is the last thing which comes in the minds of the retail shop owners, but it is the first thing which any customer sees before buying the products. As the custom boxes packaging is beautifully designed, so the element of protection might be missing. This element is added by using the secondary covering. This type of packing is mostly implemented on those products that are required to be transported from one place to another or those which are to be delivered at the doorstep of the customers by the company itself.

Interactive packing

In the past, the purpose of the secondary packing of various products was to protect the items from the harms of the external environment like the extremes of temperature, variation in pressures, accidental falls, etc. Therefore, mostly cardboard material was used for this purpose because of the natural strength and durability characteristics. But with the increase in the competition among the rival brands and organizations, it has become a necessity to make the packing interactive in order to win the tug of war with the competitors by making the product stand out in the crowd. This task has become extremely easy by using modern technologies. Various colorful prints are drawn on them in a creative and artistic manner. The cardboard is naturally brown, but infinite options to change their shade are available these days which are applied to the surface of the secondary packing of the items.

Minimal material

The secondary packing of the items serves two important functions. The first is to protect the primary coverage. While the second is to protect the product itself. For example, various syrups belonging to the pharmaceutical industry are first packed in the elongated glass bottles. Then these bottles are placed inside the containers of cardboard or paper board. It has been seen that not much consideration was given to this sort of dual packaging. Hence, more than often, extra material of the external coverings were utilized. This phenomenon used to have two major drawbacks. The first was that extra material cost more, and thus, the process became expensive. The second defect was that it covered a lot of space which proved to be inefficient for shipping of various items to distant and far off places. Therefore, the latest trend has emerged in this regard. Now it is made sure that minimum material for the secondary cover is utilized in order to make the whole process cost-efficient as well as convenient for the transport of the products, both for the short and long distances.

Branded covers

It is the demand of this age of brand consciousness that the name of the brand must have written on the encasements of the items to satisfy the needs of the customers and to induce brand loyalty among the masses. It is also trending these days and gaining massive popularity that the secondary packing must also reflect the name of the brand as the primary covering does. That is why most of the custom packaging  has the name of the company written on the primary as well as a secondary covering because this type is more acceptable to them. This strategy is especially influential for those items that are delivered to the customers. If the external packing is simple, understandable, and moderate, then it would create doubt in the minds of the clients regarding the credibility, genuineness, and originality of the items. On the other hand, when the packing of the products reflects the name and logo of the company in a prominent, bold and expressive manner, then the customers would be confident that their required product belongs to the trustworthy organization.

Automation

The ancient processes of packing used to be mechanical and were proceeded by hands. It took a lot of time and effort on the part of the manufacturing firms or organizations. Other than that, there was also a possibility that the process might face some flaws or inconsistency due to the lack of the concentrations of the labors. This whole scenario has forced the makers to bring automation in the process of preparing secondary covers for the products. It does not matter whether the requirement is a small number of containers or custom packaging wholesale; they can be manufactured from automated processes by using modern technologies.

Sustainability

It is an open secret that the earth is suffering from the most severe form of pollution in its history. This pollution is mostly due to the harmful activities of mankind. This scenario induces a social responsibility among all the people belonging to different fields to play their due role in the conservation of the surroundings and protecting the environment from any sort of further deterioration. Therefore, nowadays, the secondary packing of various products is done by keeping into consideration the environmental effects of the coverings. Such material is chosen which possess no harm or threat to the surroundings and are composed of biodegradable substances. When the recyclable material for the covering of the products is chosen, then it also establishes a positive reputation of the company among the green-conscious or environment-conscious masses of the society.

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