Designing a perfect product packaging requires choosing the right materials and forms as well as graphics, colors and fonts used to wrap a box, a can or a bottle. Like any other good design, your packaging should tell the buyers story of your product. All the details mentioned on the packaging basically tell what the enclosed product is about, how it should be used and who should use it. Packaging makes or breaks the product. Before you start designing the product, make sure to collect all the necessary information about the product. Fox example, if you are designing graphics for a vape boxes, you should know all about vapes and the target customers that are going to buy these vapes.
Make sure you know all about the brand and what colors, fonts and logos to add to the design. You may also need a written copy of information that is going to be written on the package, including product name and description. Some packaging designs also contain images of the products. It is good to have done style research beforehand. Creating a Pinterest board helps. And make sure to consider your budget when designing the package.
Here are seven tips for you to follow to create an amazing graphic design for your custom boxes;
- Understand Packaging Layers
Product packaging is made of three layers including outer packaging, inner packaging and product packaging. While creating a graphic design make sure to know what your product actually needs. Some products need all three layers for extra protection while other only need one. Outer packaging is the first thing customers see when they look at your product. It also protects the product from harm. Inner packaging helps the product settle in the outer packaging. Product packaging is the packaging that encloses the product. This gives the designer a better chance to create a story and read it to the buyer using all three of these layers.
- Choose Right Type of Packaging
Companies have different options to explore when it comes to packaging available for their products. To come up with a perfect design you need to first choose the kind of packaging your putting your product in. Bottles and Jars packages usually work for liquid products and boxes for solid products. But there is a chance for you to make your product stand out by not choosing the standard medium of packaging for your products. It is like choosing a sachet for a liquid juice like Capri Sun did. This will put your product above the product of your competitor.
- Line up Your Printer
Printing of the design comes way after the design has been completed. But connecting with a printer before you get to the stage of completing your design is a good call. It will ensure that you are not going over budget and it will help you prepare design files more accurately depending on the specific information you get from the printer. Make sure you complete your research about dielines, file format requirements, color options, digital printing or offset printing. If your custom box is a standard size, your printer will provide you dieline templates. Some printers color match to any pantone color others do not. Working with a printer will make you aware of your color options.
- Create Your Information Architecture
While creating a design, make sure where your priorities lie. Most product designs have beautiful photos of the product in action or testimonials from customers or a witty tagline explaining how good the product is or a great graphic design as their centerpiece. Make sure to find out about your centerpiece and base your design off that centerpiece. You can then pick 2 to 3 more things to add to the design and build it from there.
- Evaluate Your Packaging Design
Once you are done designing the packaging, it is time to evaluate it and make sure it checks all the boxes. Make sure the packaging tells what the product inside is about. Buyers are not going to spend money on confusing designs. The packaging should be an honest representation of your product. Make sure to double check all the information you put on the packaging about your product.
- Collect Feedback
Make sure you show your design to other people and experts in the field for feedback before you make it official.
- Get the Right Files
After completing your design make sure you have the right format of files to give to the printer to finish it off.