Category Archives: BUSINESS

How to Become a CISO

AS DATA BREACHES SOAR, SO DO CISOS’ PAYCHECKS

In recent years, the role of the chief information security officer has catapulted into executive committees and boardrooms, spurred by a relentless surge in crippling cyber-attacks orchestrated by well-resourced and resolute threat actors. Predictably, as cyber threats soar, so do CISOs’ salaries. According to Cybersecurity Ventures, CISOs’ bank accounts will continue to fatten, with more organizations likely to move the needle to the US$500,000 to US$1 million range over the next five years. A smaller subset of distinguished CISOs already command total annual compensation packages in excess of US$2million.

These mouth-watering numbers, combined with access to the board and lifetime opportunities to build fully-fledged cybersecurity functions from scratch, are enticing experienced cyber professionals to aim for the coveted chief information security officer role. So if you find yourself asking, how do I become a CISO, read on.

Despite the rising appetite, very little clear-cut guidance exists to help aspiring cyber leaders accelerate their path to the top. Most cybersecurity professionals feel stuck in functional roles; their careers are rising at a slower pace than a snail trailing across the wet cement.

When you search the phrase ‘How to Become a CISO’, Google will return more than 1.5 million articles and web pages. Sifting through this content, most of which substandard, is tedious and overwhelming. Granted, the domain of cyber leadership is vast and complex; there is no one path to the chief information security officer position. We have written this blog to share some practical insights for aspiring cyber leaders to accelerate their path into the c-suite and excel in those executive roles.

THE SHIFT TOWARDS THE BUSINESS SAVVY CISO

About a decade ago, the CISO role was largely confined within the corridors of the IT function. IT Security managers (most senior cyber leaders) deployed and maintained a portfolio of technical solutions, such as firewalls, internet proxies, intrusion detection systems, email security gateways and endpoint security. The role of the CISO certainly looks very different today. It has now expanded beyond compliance focus into a strategic role that anchors business growth and long-term brand success.

The rapid shift in competencies that determine success was confirmed by the October 2020 PwC’s Global Digital Trust Insights Survey, which revealed that 40% of executives prefer a chief information security officer who can successfully lead complex transformation. Corporate directors’ expectations are aligned — they prefer CISOs who exhibit solid soft skills, primarily persuasive communication, the ability to analyze complex matters, creativity, and critical thinking.

In a recent interview with Security, Phil Zongo, CEO of the Cyber Leadership Institute, underscored that curiosity, determination, and self-awareness are better predictors of a cyber leader’s success when compared to technical proficiency. The PwC survey also cited that CISOs who are innovative with proven leadership skills, strategic thinking, and the ability to take smart risks are highly sought after by executives compared to their technical counterparts.

ACADEMIC AND TECHNICAL CERTIFICATIONS

By nature, most CISOs graduate with information technology or computer science degrees. These undergraduate degrees helped them get their foot in the door. During the course of their careers, most chief information security officers attain multiple professional CISO certifications, most notably the following two:

  • CISSP (Certified Information Systems Security Professional) – Long considered the gold standard technical cybersecurity certification, CISSP is heavily focused on network security, architecture, operations, access management, asset management and secure systems development. CISSP is administered by the International Information System Security Certification Consortium (ISC)².
  • CISM (Certified Information Security Manager) – Offered by ISACA, CISM focuses on the governance, program development and management, incident management and risk management aspects of cybersecurity.

It can take anywhere between 6-12 months to study and pass both exams. While each requires at least five years’ experience in a related discipline, passing the exam can deepen knowledge in essential cybersecurity pillars and demonstrate passion to potential employers.

Granted, there is a variety of cybersecurity certifications, but these two, both of which were rated the best InfoSec and Cybersecurity Certifications of 2020, are most relevant to the CISO role.

As more and more CISOs acknowledge their blind spots, they are adding MBAs to the academic portfolios to blend their technical expertise with entrepreneurship, strategic thinking, and leadership skills. An MBA from a reputable university can be a differentiating factor in the crowded market. Furthermore, MBAs provide a solid ground to develop strategic relationships, broadening one’s career prospects.

A study conducted by Kaspersky Lab, which polled the perspectives of 250 security directors globally, found that 68% of CISOs held a master’s degree of sorts, with an increasing trend among them to pursue MBAs in a quest to sharpen their business acumen, a prerequisite to success.

At the Cyber Leadership Institute, we created an intensive and highly collaborative eight-week course that has empowered chief information security officers and cyber leaders from more than 30 countries with practical strategy design, influencing, governance, board communication, and leadership skills.

CONCLUSION

All signs indicate that business executives and corporate directors are starting to feel the scourge of cybercrime and are taking lessons to heart. We can easily predict that the demand for business-centred CISOs will keep soaring as companies seek to provide assurance to their strategic business partners, regulators, and customers that their cybersecurity capabilities are robust and fit for purpose. While technical proficiency still has its place, our experience suggests that professionals that develop strong personal brands, a deep understanding of business realities, persuasive communication, and an ability to influence powerful stakeholders will undoubtedly rise above the din.

Boost Your Sale With Custom Boxes

Define Custom boxes & Packaging

Custom containers are a high-quality addition to any logo to enhance its value. Yet in case you are new to its commercial enterprise and no longer recognize tons about its advantages and the way it works, then permit’s get to comprehend it first: Custom manner creating a component customized on precise requirements. Custom Boxes and packaging plays the same position in any business. It is crucial to make exceptional kinds of bins for different businesses consistent with their selections. As every brand has a different nature of gadgets, and their dealing is not like any other.

  • What Are The Necessary Steps To Be Followed For Customized Packaging?
  • What are the vital steps to be accompanied for customized packaging
  • Measurements are the number one step in that you need to keep in thought how fragile the product is to prepare your box as a result.

Use specialized machines to present sharp edges and reduce the boxes in exact form.

In the end, the custom boxes wholesale needs to be rechecked if they are able to fix the product correctly and securely.

The Custom Branded Boxes have specific designs, which can capture many customers’ sight to buy the precise object. Due to the rapid modifications in developments and competition, the clients are becoming choosing day by day. Nowadays, the packaging is an essential part of any retail commercial enterprise. No doubt, in the vintage days, packaging and custom-designed packing containers had been no longer in the spotlight, however now it has a big role. Sales of any merchandise are especially dependent on the packaging you’re using. Another case is that when you positioned the custom-designed bins on show on your consumers, there may be a high risk of sales and increase of the recognition simultaneously. You also can use your show containers to be greater visible to the buyers. Visibility makes the product presentation greater appealing and attractive. Other than this, there are several things to be considered. Let’s have a examine how we’re handling boosting our income.:

Controlling The Cost Is An Important Tool Of Marketing:

You need to accumulate the ways of adding reasonably-priced marketing tools for your manufacturers. Custom retail containers are an extremely affordable supply of promoting your emblem. You just want to make the custom-designed packaging related to the nature of your object. Let’s imagine your purchaser is getting the parcel via online shopping. Adding the name and commercial enterprise details to the custom-designed package will make it greater handy for the client to recognize what you are turning in before unpacking the container. Therefore, for turning in or storage, custom-designed packing containers must be a straightforward option.

Secure handling cartons or cardboard boxes for the garage offer no benefit for your commercial enterprise in any way. Custom boxes and packaging and boxes showcase your emblem to the customers and put your commercial enterprise at a higher stage. This is for positive that the relatively decorated and attractive packaging leaves a remarkable influence on the client’s mind. You will have your emblem name, brand, information of your enterprise imprinted on the field. A super revealed emblem called in lovable coloring mixtures will show to be a hit marketing tool.

Read more holy hellions

Components To Remain In Mind:

If you’re making packaging, you need to hold your emblem and nature in mind, as the Custom Boxes will represent your whole business. For example, in case your product is fragile and small in size, make sure you are using small packing containers to make the packaging neat and safe. Same for breakable gadgets, the bundle ought to have more padding or stable things to present safety to it. A custom field is critical due to the fact income relies upon the liking of clients. The wide variety of income according to its packaging box will rely on its target audience for any product. Hence the custom container must be designed, preserving in view the visitors.

The younger generation prefers a sleek appearance for the bins, while the mature target audience prefers a dry or matte appearance. The girl audience prefers bins with visible sights having glittery appears and stickers. The medium has to observe the purchases; for online purchasing, the field needs to consciousness more about product safety in place of beauty. But if the product is bought from a mall or store, then the field must be made attractive to convey more clients closer to it.

Quality Stuff Is All You Need:

Yes, Impressionville opts for ultimate pleasant stuff whilst choosing Custom Boxes. The number one motive for the customized package deal is to make the item comfortable. So, utilizing a top-general satisfactory is continually our first choice. We never compromise the class simply to reduce a small quantity of cost. Choose the cloth this is reliable and maintains the product safe for an extended time.

You can’t produce pleasant packaging without understanding merchandise. Create a file of your goods’ primary components: weight, numerous articles, accommodation temperature, transport necessities, and different precious data.

Practice these functions as a supply point for going for walks on our packaging. Based on these statistics, we describe the obligations the packaging ought to resolve. For example, it ought to be resistant to temperature adjustments, shield the product from infection, and many others.

Creativity:

One ought to be innovative to change the product from its combatants. This is why Impressionville makes use of diverse colorations, measurements, and appealing cuts for the boxes to draw customers. A suitable desire of finish gives the field an incredible appearance. Pick distinct designs in keeping with the need of your outcome to tug customers.

We select to double our income inside the range; it is critical to provide Custom Boxes that make a contribution cost to at least one’s product. Many varieties of cardboard or kraft packing containers are published with one-of-a-kind densities. Further depth affords the fabric of packaging through the pasting approach. Comparable to the width, forms also vary from product to product.

Custom Boxes Sale

When issued with the steering and brand on them, Custom Boxes and packing containers also make a contribution precious be aware to your clients, and they will apprehend in which to find you inside the time of necessity. We make those custom-designed printed packing containers in numerous patterns. Here are some of the most opulent printable that anyone can get published to your bins with our help.

Suppose our clients need Custom Boxes containers or kraft containers for the usage of packaging, some particular purposes such as meals transport, clinical-associated, or some other. In that case, we always use a brand and distinguish their identity. This makes humans know what they’re shopping for.

Since we started out as an employer, we also offer the bar codes on a selected item package deal, making it green for the groups.

Four cheap stocks to invest in 2021 

What are cheap stocks?

You are probably wondering how a company can find itself in this situation. Since a large hedge fund or a very experienced investor may have quickly absorbed the undervalued stocks. The reality is that there are many different reasons why a stock may be undervalued, for example: Four cheap stocks to invest in 2021 

In a panicked market , investors often think emotionally rather than rationally. This means that panic selling can cause a decoupling between an asset’s current price and fair value.

Investors often use these scenarios to buy undervalued stocks due to the fundamental assumption that the stock price will re-correct over time and approach the actual price. Later we will see examples of cheap stocks in this final stretch of 2021. 

Warren Buffett’s strategy

Nicknamed the ‘Oracle of Omaha’, Warren Buffett learned his trade from the father of value investing Benjamin Graham. Your goal is to buy undervalued stocks in high-quality companies that you expect to grow in the next five, ten, or 15 years. 

How to find undervalued stocks? 

There are a wide variety of ways to find cheap stocks. The most common go through fundamental analysis or technical analysis and generally, through a combination of both. 

 

There are two types of fundamental analysis: a top-down analysis and a bottom-up analysis. In a top-down analysis, an investor will first look at the bigger picture or the broader economic trend before finding companies that may be performing well at those times. The bottom-up approach involves first looking at the fundamentals of a business and then looking at the big picture. 

Technical analysis is quite different and only involves analyzing a company’s stock price. Traders generally look for patterns on repeating charts and use technical indicators to find suitable stocks to trade.

Four cheap stocks to invest in 2021 

Due to the impact of the coronavirus, almost all stocks plummeted in the stock market sell-off in March 2020 and many stocks under $2 are still available . This restructuring led many high-quality companies to trading at very low levels, far from their true value. . For example, companies linked to tourism, such as Boeing or Carnival, but also companies from other sectors related to mobility such as General Motors.  

Now that the pandemic is beginning to subside and mobility restrictions are gradually disappearing, these companies are trading at higher prices again, so our analysis can now focus on other events not related to Covid-19. The stocks discussed below would be more suited to the interests of a long-term trader. Keep in mind that past returns do not guarantee future returns and that trading involves risks

Intel

One of the events that is having the most impact on the stock price of some companies is the so-called semiconductor crisis, which has affected many sectors: automobiles, household appliances, etc. We refer to the global shortage of chips due to the fact that the industry has not been able to absorb the high demand for these devices.  

The manufacture of these semiconductors requires a very complex process and it is not easy to increase production in line with demand.  

Wells Fargo

One of the sectors that analysts expect to see a rise in the stock market in the medium and long term is that of banks. For two main reasons: first, because the economic recovery will reactivate the loan market; second, by the gradual rise in interest rates.  

In this context, Wells Fargo, one of the large American banks, would be presented as an attractive option on the stock market since, after starring in several scandals in recent years, it seems that it is beginning to straighten the course under the command of Charles W. Scharf, appointed at the end of 2019. After registering lows in October 2020, the bank’s shares have risen to around $ 47.

Airbnb

Another sector that is beginning to recover from the hit of the Covid-19 pandemic is tourism. Now that a high percentage of the population is vaccinated, the companies in the sector are beginning to recover. One of them is Airbnb, a company that debuted on the stock market on December 10, 2020 at $ 68 per share.

Although the price of its shares soared in the first months of 2021, even exceeding $ 200, during the spring it deflated due to the doubts that arose regarding the effectiveness of the vaccines. As of October 13, 2021, the price was trying to break the resistance at $ 172.

Coinbase

With the cryptocurrency boom on the rise, Coinbase . The world’s leading cryptocurrency exchange. Which recently debuted on the stock market, may be another undervalued company. For now, it is the only cryptocurrency exchange listed on the markets. Although competitors such as Kraken could soon go public.  

If we look at the Coinbase graph. We can see how in its debut, on April 14, 2021, it reached over $ 400, however. Then it lost strength and entered a lateral trend between $ 215 and $ 250, breaking the hike twice. In early August and early September. As of October 13, 2021, it remains at the level of 250 dollars.

How to Start a Business with Cheap Custom Gable Boxes

The canopy-shaped packages having a carrying handle are called custom gable boxes. They can be the perfect choice for packaging jewelry items, makeup products, and other luxury items. . They may also come with die-cut windows to allow people to see the products present inside them. Their manufacturing materials are kraft, cardboard, and others. They can be printed with the best technologies, along with PMS and CMYK color schemes. They may come with graphics and images to represent the packaged products.

Cardboard boxesare reliable and effective than any other packaging solution. Their durable making materials protect valuable items from many products harming elements. Cardboard is the main material inside making of these solutions. Due to this material, these packages are economical and affordable solutions. They are easy to customize and are available in different sizes, shapes, designs, and styles. Their printing capabilities and surfaces are remarkable. Brands can easily get them printed with any printing technology and color models. It is easy to customize these solutions using die-cut windows, customizable handles, inside compartments, inserts, and finishing techniques.

Your business should be started with the best investments. Its products should be high-quality to grab customers. For making your business successful, you should consider the use of gable boxes. Their versatile design can help you make a great first impression. Following are the ways to optimize these boxes for making your business successful.

The correct use of transparent windows

Different types of tricks are being used by marketers to catch the eyes of customers. The main objective of using these tricks is to get an increased response from the audience and generate more sales. When you are going to start a new business, you must make use of transparent windows. Do you know the benefit of windows? They allow your customers to see the packaged products inside your boxes. Customers don’t have to open the box to inspect the quality of products. They can see from windows and make a decision to purchase it. Moreover, you can increase the value of these windows by creating them in the right position. You may produce windows on the top side of the box.

Choose green materials

When you are manufacturing Gift Boxes, you should consider the type of materials. You must keep in mind that many kinds of materials are available for their manufacturing. There are factors to consider while choosing the materials. You have to keep in mind that the materials should be sturdier and flexible. They should be strong enough to protect your products. They should be resistant to tearing during handling and shipping. You must also consider that they should be environmentally friendly. You should prefer green materials because they can contribute to keeping the environment clean. They will also help your newly launched business stay in legal compliance. Moreover, it will help to increase respect due to environmentally friendly business policies.

Gold or silver foiling

There is competition among all the businesses. You have to understand the nature of competition and try to make use of competitive strategies for standing out among others. You should make Cardboard Gift Boxes more alluring by using gold or silver foiling. Gold foiling will give a golden appearance. You may also make your boxes look shiny by using silver foiling. Their metallic texture may increase their value by letting customers feel special by getting their products in these boxes. The utilization of gold or silver foiling can be the best option to make your packaging appealing. You may also consider purple foiling or rose foiling for earning appreciation from customers.

Make them introduce your brand

You should keep in mind that your brand is being launched. You should never forget that before this, your brand is unknown to the audience. There is the value of only renowned brands, and for making your brand popular, your Cardboard Boxes should convey the brand message. They should come with the logo of your brand. They should let the audience know about the positive values of your brand. Your product boxes should introduce your brand positively. They should help to make your company famous among the audience. The increased popularity of your company can help to generate more sales and make the business successful.

Include product description

You can realize that customers want to know about the products. They don’t buy products that come without proper description. You have to consider this factor while customizing packaging for your products. Your Custom Boxes should include details of your products. They should help the audience know about the features and uses of the product. They should include pricing details, benefits, and other relevant details. This product description can help to win the confidence of customers. Increased trustability of your products can lead to increased sales. Hence, when you are starting a business, your packaging should include the product description to make a great first impression.

Your new business has to be successful. It should adopt all the standard procedures to become successful. You should customize gable boxes to increase the popularity of your business. We have described some important things to consider while customizing boxes for your business. They can ensure the success of your business.

Never Believe These 5 Misconceptions About Customized Pie Boxes

There are various designs of pie boxes. They help to ensure the safety of pies and deliver them safely in the hands of consumers. They can present them decently.

Different companies require packaging for delivering their products safely to their customers. Food packaging is more important because it maintains the quality of food items. We must know that customized pie boxes have to protect pies from different threats during handling and shipping. Following are some misconceptions about these boxes that you shouldn’t believe.

Inefficient protection

Custom boxes provide the desired protection. Everyone knows that the primary purpose of boxes is to protect the product. Similarly, boxes for pies come with custom features to ensure their protection. There is a myth that they don’t protect them from different threats. You must not believe it. You must know that pies are vulnerable to damage due to bumps and jerks. Dust particles can also spoil their quality. Exposure to water, chemicals, or moisture can also spoil their taste. Moreover, germs can enter the box and decompose them. You must know that cardboard boxes can protect you from all of these factors. They come with durable materials that can resist bumps and jerks. They are also waterproof and prevent pies from effects due to exposure to water and possess airtight lids and help to prevent the entry of germs.

Type of material doesn’t matter

There are various kinds of materials for the production of custom pie boxes. They may be plastics, polymers, or paper stock. The type of material matters a lot. This is a common myth that all materials are alike and there is no effect of changing materials. You should know that the materials are very important. Consider some important points while selecting materials. You have to see whether the material is safe for food items or not. You have to consider the after-effects and impact of materials on the environment and to consider if it can provide desired protection or not. Also, consider its cost and availability. You have to use economical, eco-friendly, recyclable, and biodegradable materials. They should provide the desired protection. They shouldn’t be toxic for pies.

Biodegradable inks aren’t essential 

We know that all the boxes come with printed content. They have to interact with the audience. They may contain graphics, images, textual content, or drawings. You may need inks for printing them by using the latest printing technologies. Printed pie boxes help to communicate with customers. They let them know about the ingredients of pies. They can also help to increase the fascination with the box. Printers use inks. There are different types of inks. Normally inks contain oils and pigments. Pigments give colors. You should know that pigment contains heavy metals. Such inks leave heavy metals and oils after their degradation. They pollute the environment. They may be toxic for pies and people eating them. This is a myth that biodegradable inks have no effect. These inks can help to avoid various hazards.

No benefit of customized graphics

You may know that different boxes come with different kinds of graphics. Do you know the importance of graphics? You should know why they are important. They can increase the beauty of custom packagingMost product boxes come with relevant graphical content and images. They help to interact with target customers. People can get an idea about the product present inside the box. There is a myth that customized graphics do not influence the purchase habits of people. You must not believe it because they are very important. They let the audience know what you have packaged. They can enhance catchiness and attract the audience. Without printing custom graphics, you can’t grasp the attention of target customers. Hence, you must know that customized graphics can attract target customers. They can help to boost sales by interacting with potential customers.

Pie packaging adds to waste

Environmental problems have increased due to packaging waste. There are various kinds of packaging materials that add to waste. It is a misconception that pie packaging adds to waste. Do you believe this? There is no truth in this because the packaging for pies is eco-friendly. It is composed of green materials. Most companies stay in legal compliance and try to use biodegradable materials. Their manufacturing materials are cardboard, kraft, cardstock, and bux board. They don’t create waste and decompose to simpler end products after a particular time. They help to reduce environmental waste. Hence, you shouldn’t believe this myth.

We have described 5 myths about pie boxes. You must know that the selection of materials and printing inks matters a lot. You have to consider their after-effects and make decisions wisely. The manufacturing materials for these boxes aren’t harmful to the ecosystem. Their printing inks are also non-toxic. Hence, they can help to deliver pies safely to customers.