In this day and age, most of the awareness that people have regarding brands is through the internet. They spend a large part of their day on social media platforms and on search engines both of which play a major role in shaping and influencing their opinions and decisions. The more traffic directed to your website the higher will be your return on investment. Hence, the importance of content marketing.
Boost Search Traffic with These Tactics
With as many as over 1.9 billion live websites on the web, the competition to rank higher and get higher traffic on search engines is an intense one. You cannot expect to get traffic by simply producing high-quality content and making your website live; you also need to employ smart marketing tactics and make use of SEO tools. To ensure your content marketing strategies are on point, you can connect with a mortgage staffing agency to get you professionals in the field. They can bring about a visible increase in traffic to your website.
Whether you’re in the process of designing your website or already have a functioning one, you’ll need to make use of the following 7 most effective content marketing tactics to boost search traffic. The sooner you employ them, the faster will be the results.
1. Create a Content Calendar
It’s wise to make a plan for the content that you’re going to produce in the near future. So, make your content strategies in relation to specific events or occasions. It could be a product launch, a semi-annual sale, a national day, local community event or other special days such as Valentine’s Day or Mother’s Day. You can use these events and days to create content that’ll attract the audience to your page and once they land on it you have the opportunity to promote your products, ideas and views. A content calendar would help you stay on track, create regular posts and utilize opportunities for content marketing.
2. Create More Target Landing Pages
A landing page is a page where the user lands when they click on a Google or Facebook ad or on a link that appears on a search engine results page. It is one of the most effective marketing tactics among online businesses as more target landing pages translate into higher traffic on the server.
3. Competitors’ Analysis
A detailed analysis of your competitors’ most effective content marketing tactics can be a time-consuming task but it is worth the effort. You always need to be aware of what your competition is doing, the approach they are adopting and the direction in which they are going. Once you have reliable data and stats, you can compare your marketing tactics with those of your competitors. It keeps you on your toes and helps you identify your shortcomings thereby enabling you to stay ahead of your competition.
4. Content Audit
Reviewing your website content and cutting out irrelevant or outdated pieces works wonders for your search traffic. Content that is written poorly or does not add any kind of value to the page would drive users away from the page. Many webmasters have seen a visible increase in traffic when poor or outdated content pieces were deleted from the website. One example is Siege Media who noted a traffic increase of 50% to their client’s website after they performed a content audit.
5. Prevent Keyword Cannibalization
Keyword cannibalization is when two or more content pieces on the same website compete for the same set of keywords. This can confuse Google resulting in a loss of traffic. One way to prevent keyword cannibalization is to avoid targeting a single keyword. You should instead use unique and valuable variations. This would help Google distinguish between content pieces.
6. Optimize Your Titles & Meta Descriptions
If you can manage to get a good click-through rate, your rankings would go higher on Google. To boost your click-through rate, make headlines that trigger an emotional response, insert the keywords in the URL and incorporate such information in your meta that would persuade the users to click on the link.
7. Create Long-Form Content
Google aims to provide its users with the most authoritative and reliable content. This is why it leans towards long-form content as it covers topics from all aspects. So, it would be wise to create long pieces like 2000 words plus and make sure the information they contain is backed by factual data and also has valuable links to other high-quality websites.
most effective content marketing tactics are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase.
If you have been doing content marketing for a while, it might be time to revisit your strategy and improve it.