It’s fairly evident that digital marketing is one of the most important investments you can make toward the success of your online business or eCommerce shop, but knowing which kinds of marketing channels to use can be tough.
This quick guide will help you see which eCommerce PPC services are going to provide you with the most benefit for your business if you are at a loss as to where to begin.
Google Advertising For Your eCommerce Business
Even though there are a ton of different ways to advertise online, Google still stands as one of the best places to use as an anchor for your online advertising efforts.
While the CPC on Google tends to be somewhat higher than other platforms due to how competitive this space is, there’s no question that Google is still one of the most dominant websites in history.
Everyone uses Google to some degree. For many shoppers, it’s the starting point of an online shopping spree, and for good reason. Google makes it easy to find what you are looking for, plain and simple. For eCommerce merchants, this is the perfect scenario.
So long as you know how to target your ideal customers properly and write attractive ad copy, you’re almost guaranteed to get at least a little traction.
However, you do need a solid marketing strategy if you want to compete on Google. This is where an eCommerce PPC agency can make a huge difference for your business.
They will be able to help manage your account, strategize, and adapt to market trends without you having to become a marketing expert. In terms of eCommerce growth, this is where you want to invest your money.
Social Media Advertising: Another Avenue to Consider
While Google is still considered one of the most reliable marketing platforms, there are still other avenues you should think about utilizing. Namely, social media.
Platforms like Facebook and Instagram have become so much more than just places to chat with friends and look at memes.
These platforms offer merchants a rich assortment of tools that can help them attract customers from all over the country with ease. The granular targeting options available make these platforms especially attractive.
Everything isn’t as easy as it seems, however. With all of these targeting options and wide range of different ads that can be created on each platform, you might be at a complete loss as to how to proceed.
Whether or not to use certain kinds of graphics, how to craft your sales pitches, and which landing pages to use are all things you have to think about.
Not to mention setting up your product feeds and making sure your account is in good standing. Advertising on social media can be incredibly lucrative, but at the same time there’s a lot you have to know in order to get decent results.
Finding the proper eCommerce PPC services is critical, otherwise you would be stuck having to try and think of all of these different factors yourself. Obviously, unless you are a marketing savant, this is going to be a challenge.
Advertise With the Top eCommerce PPC Company
Some agencies offer advertising services, and others provide services specifically for eCommerce. Genius eCommerce® combines both of these important fields of marketing and online business into one.
If you operate an online store, Genius eCommerce® is the team that can create a powerful marketing campaign for you that will enable you to seriously grow your business no matter where you are at. Contact them today for more details on how to get started.
